The Canadian Agricultural Partnership is a five-year, $388-million investment by federal and provincial governments in strategic initiatives for Saskatchewan agriculture. This funding is available for different sectors of Agribusiness such as science, research and innovation,  environmental sustainability, risk management and more. You can read more about the Canadian Agricultural Partnership here.
The program we’re most excited about is the Product2Market funding, read more about this below.

Product2Market: Value Added Funding

Product2Market: Value-Added promotes the development and expansion of small to medium-sized enterprises by supporting agri-business product development and the marketing of value-added products.

The program is divided into two streams that are both application-based:

  • Prototype and Product Development Stream: supports new product development, commercialization, market readiness and promotional activities.
  • Market Development Stream: supports Saskatchewan companies to expand their domestic and international markets through promotional and marketing activities.

Product2Market is a new program under the Canadian Agricultural Partnership. It contains elements of the Saskatchewan Agri-Value Initiative and the Market Development Program.


Each project will be eligible for up to $100,000 per company per year. Funds will cover 50 percent of eligible expenses, except where funding maximums are listed. Activities/projects cannot also be funded by another government or program.

Read more about the program and applications here.

We’re thrilled to hear about this investment in agri-business as it makes the investment in improving your product’s packaging, promotional materials and more feasible. If this program is a good fit for you and you would like help improving any of these areas of your business, fill out the form below!

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