Design Concepts vs Ideas Webinar

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What is the Design Concepts vs Ideas Webinar about?

The goal for graphic design is to create communication that is meaningful. In order to achieve this, all parts of a graphic design project (the ideas, work, images, sounds, formats, media and context), need to be integrated into an effective whole. This is referred to as a “Graphic Design Concept”. The primary intention of a concept is to help make the “content” (or material) more understandable.

What will you learn?

✔️ Examine the breakdown of brand components


✔️ The difference between an idea and a graphic design concept.


✔️ How to take ideas and develop them into design concepts.


✔️ Use basic storytelling conventions in your visual communication.

Who is it for?

This webinar is for graphic designers or business owners who:

• Want to refine and reinvigorate their communication skills.

• Learn more about meaningful communication.

• Create or improve the stories they tell about a brand.

Join us live on April 29, 2021, 1:00pm-2:00pm (CST)

What our clients have to say

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We have participated in Zap's marketing bootcamp and have received immense value in terms of strategies and methods to communicate with our audience and build our brand. Thanks Zap team!

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A message from Zap’s founders


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