Brief:

Client
Blue Sky Berries
What We Did

Re-brand
New Logo
New Website
Business Card Design

Project Description:

Blue Sky Berries is a well-established Saskatoon Berry Farm located just outside of Saskatoon. We wanted to keep the berry theme for the logo, but still make it unique and original by making the berry wordmark obvious, yet clever. We wanted to capture the juiciness and richness of the berries, so shades of deep purples and berry tones were chosen.  As a result of these features, Blue Sky Berries is a distinctive brand that attracts the eye of potential customers, and differentiates it from it’s competitors.

Logo and Colour Development

For the logo we wanted to make it look like you were gazing upon country scenery. We did this by using blue for “Blue Sky,” using berry purple for “Berries,” while adding a Saskatoon berry in the wordmark, and complimenting it all by adding green hills below.

The colours were inspired by each each element you see when looking at a Saskatoon berry bush such as the sky, berries, and foliage.

Blue Sky Berries logo development and colour variations
SKY
BERRY
FOLIAGE

Custom Graphics

Saskatoon berries have some fantastic health benefits as well as attributes for growing in an orchard. We wanted to create a simple graphic to help consumers understand why they should be interested in Saskatoon berries.

Blue Sky Berries info berry graphic

Website Development

With an extremely tight timeline we needed to plan and execute quickly. We wanted to capture the juiciness and richness of the berries, so shades of deep purples and berry tones were chosen.  As a result of these features, Blue Sky Berries is a distinctive brand that attracts the eye of potential customers, and differentiates it from it’s competitors.

Blue Sky Berries Website