Brief:

Client
DriveNation
What We Did

Flyer Concept and Design

Project Description:

DriveNation needed a fresh concept for a flyer drop this past summer.

Flyer Concept and Design

The flyer was conceptualized and designed with purpose. We went with the concept of “Your Search Ends Here,” to show potential buyers that they don’t need to look further, DriveNation has what they are looking for.

Taking inspiration from their logo, there is an “X” subtly placed in the backdrop to show that “X marks the spot.” We wanted it to be witty and interesting, while also communicating that they can fill the needs of their customers.

Drive Nation used car dealership flyer front 'Your Search Ends Here'

Word Search

The goal with the flyer’s appearance was to make it look clean, simple, and free of “clutter.” This enables the viewers to easily read and process the information more efficiently. We played on “Your Search Ends Here,” concept by adding a word search to make the flyer “FFUN” and interactive, while also getting the viewers to learn the company’s benefits.

Drive Nation used car dealership flyer front 'Your Search Ends Here' wordsearch