Brief:

Client
FFUN Group
What We Did

Campaign Creation
Creative Direction
Signage
Microsite
Experiential Design & Marketing
Print Procurement

Credit

Videography: Legend Media
Fabrication: Saskatoon Makerspace

Project Description:

The FFUN Group was a title sponsor for the FIBA 3X3 World Tour this year. We created some fun interactive elements to the event including on-site games and a microsite for guessing scores of each game.

Jump Pole

We had Makerspace from Saskatoon fabricate a magnetic pole for a jumping contest during the event. People of all ages had a blast interacting with this game!

Chalk Court

We designed a basketball court that was painted onto the street to draw attention.

FFUN at FIBA Microsite

This microsite had multiple rounds for people to guess the scores that opened and closed during the day. We used Javascript to make each game in the contest disappear once the game had started to avoid having users input the final score once the game was finished.

The goal was to create something fun and interactive for people while also collecting emails for future marketing campaigns.

FFUN at FIBA Microsite

Vehicle Spec Decals

We wanted to create a fun, visually interesting way to display each vehicle’s specs and features. The decals caught a lot of attention and proved to be a great way for customers to learn more about each vehicle.

Garbage Can Backboards

These backboards were installed prior FIBA 3×3 to generate excitement about the upcoming event. The backboards were a fun and interactive way to encourage people to dispose of their garbage while also raising awareness about FFUN’s presence at the event.