What We Did
The Saskatoon Volkswagen Movement campaign was created to build awareness and excitement while informing the public that VW was moving to a new dealership location.
To embrace the heritage of VW and the culture behind the brand, we used an old VW Microbus to play on the nostalgia that so many of Volkswagen’s customers love and appreciate.
In the design, the Microbus is loaded with Saskatoon VW’s staff, showing the fun and friendly care you receive upon visiting the dealership. This element was used in multiple forms of advertising such as print ads, billboards and on the microsite.
VW Movement Microsite
We created a microsite for the Saskatoon VW Movement campaign to create awareness. The microsite has had a great influx of traffic and has supported their new move very successfully.
We created print ads for a local newspaper as a precursor to the the campaign, using visual styles that tie in with the overall concept as a whole.