What We Did
Logo & Pattern Development
Website Design & Development
About Vale Industries:
Vale Industries is a diversified steel manufacturing company located in southern Saskatchewan, Canada, with a rich history of providing successful portable and stationary solutions for industry problems. Vale Industries continually takes on new challenges, whether in agricultural, manufacturing, quarrying or mining industries. Taking inspiration from this, we wanted to embody the brand’s main characteristics — versatile, modern, forward-thinking, engineered.
The new Vale logo was designed with the brand’s main characteristics in mind. The logo was developed to be able to be used in any scenario, with three overarching options as well as options for the Aggregate & Mining sector of the company and options for the Agriculture sector of the company.
Aggregate + Mining
The parallelogram is an element that can be used in various ways. The shape implies motion, as Vale is constantly moving towards innovation in their industry.
Colour & Pattern Development
There are 3 main colours in Vale’s colour palette, not including white. Red was chosen as the brand colour as it represents the Canadian roots, power, and courage. The colour red is a highly visible colour that is able to focus attention quickly and get people to make quick decisions.
The repeating VA pulled from the Vale logo represents different elements of Vale’s products like a tire tread, the teeth of a gravel crusher and the back and forth motion of harvesting a field.
The Vale overarching stationery design is simple and consistent with every application in this set. We wanted the business card, letterhead, and envelope design to appear professional, timeless, and consistent with the overall feel of the brand.
Grain Giant™ and Hopper Cone brochures designed to match the brand while appearing professional and innovative.
The vehicle decals are designed to be simple and consistent with the overall feel of the brand, while using the colours to demonstrate their belonging to the Aggregate & Mining sector and Agriculture sector.
Utilizing the overarching logo and the Vale branding bar, we designed signage for the reception desk wall, the exterior of the building, and outdoor free-standing signage that appears professional, personable, and innovative.
Website Design & Development
The website is an extension of the Vale brand and the industries it serves. We used sophisticated designs with practical but eye-catching photography and video, and clean graphics — enabling the website to be user-friendly, easily navigated, and easily read.
The Vale Grain Giant™ was designed to showcase it’s cutting edge technology and showcase its main benefits. The Grain Giant™ had its own logo designed as well as various colour options for the decal – to match all of your existing equipment at the farm.