Brief:

Client
YAY! THAI
What We Did

Naming
Logo Development
Menu Design (Print and Digital)
Mural Design
Tray Liner Design
Website Design and Development
Business Card Design
Gift Card Design
Photography
Social Media Management

Project Description:

YAY! THAI is a brand new, plant-based Thai restaurant based out of Saskatoon SK. Taking inspiration from the vibrant colours of authentic Thai street food, we wanted to create a fun and shareable brand as well as the ability to be franchised. The name YAY! THAI was inspired by the environment of the festivals in Thailand as well as the phrase “Chai-Yo” which means “Cheers!” in Thai. This led us to the creation of a bright logo, vibrant mural and a culture we hope everyone will want to be a part of.

Logo and Color Development

The logo was inspired by the marquee lights you see at carnivals and festivals. This also provided opportunity to have a fun flashy storefront sign. We came up with the tagline “Flavourful, Fresh, Fun” that is catchy and easy to remember. The colour palette is bright and exciting, allowing us to pair the brand colours with the colourful drinks and food that YAY! THAI offers. 

Mural Design

We wanted to create a fun, shareable element to the brand as well as an environment inside the restaurant that draws you in. Inspired by the vibrant flavours of Thai food, the mural has elements of the cuisine throughout. This mural stands out on both sides of the exterior sign as well is a big showpiece inside the restaurant that draws your attention as you “attempt to” walk by. Elements in the mural have also been pulled out to use as graphic elements in print material as well as social media. 

Interior and Exterior Design

Utilizing the available wall space, we used various brand elements for people to interact with. The back of the space features a vinyl sticker that encourages people to share the “yay” in their day. Also, the mural is a notable and fun backdrop for social media photos. 

We wanted to create a fun exciting exterior to draw people in. With murals on each side of the main sign, and bright window decals, you’re drawn in to see what’s inside. 

The back alley as a real treat! With lights strung above and spray painted walls, this truly is a unique experience. A future patio and private booking space, this will quickly become a hidden gem of downtown YXE!

Design Collateral

Take-out menu, in-store menu, gift card, tray liner

The mural has also lended itself to having many uses. All of the design elements represent the fun and exciting restaurant YAY! THAI is, leaving a lasting impression to those who experience it.

Website Design and Development

The website is an extension of the brand. We used exciting designs with colourful photography and clean graphics, enabling the website to be user-friendly, easily navigated, and easily read.

YAY! THAI Website

Social Media Management

We’ve had a lot of fun pulling the different elements all together. In the first month and a half YAY! THAI had 1000 followers! Join the fun and share the Yay in your day!